deceptive
/dɪˈsep.tɪv/adjective
giving a false impression; misleading
обманчивый, вводящий в заблуждение
Глагол: deceive; существительное: deception. Часто: deceptive appearance, advertising.
“The calm surface of the lake is deceptive.”
“The advert was deceptive and unfair to buyers.”
“Her gentle voice can be deceptive.”