Multiple choice · Test 5

Museums after dark

Museums have long had a reputation for being quiet, rather serious places. In recent years, though, many of them have been making a 0conscious effort to attract a younger audience. One of the most successful ideas has been the late opening, when galleries stay open into the evening and visitors can 1 the exhibits with a drink in hand, often to the sound of live music.

Such events have proved enormously popular, 2 large numbers of people who would never normally set foot in a museum. Critics, however, are quick to point 3 that the art itself risks becoming little more than a backdrop to a party.

Museum directors reject this argument. They point to surveys showing that many first-time visitors to evening events come back during the day, and that some even go 4 to become members. In their view, anything that helps to break 5 the barriers between museums and the public should be welcomed.

Money also 6 a part. With public funding being 7 back, events that bring in extra income have become essential for many institutions. As one director put it, ‘If we want to keep our doors open, we’re in no 8 to be snobbish.’

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